Sustainable growth by leading customer relationships
A company’s customer base is its most valuable asset. We help our clients protect it and grow it.
People
“Between Science and Art.” Our team brings together more than 100 years of experience in relationship marketing, a way of thinking that has stood the test of time as the foundation of success.
Olli-Pekka Pohjanmäki
CEO, Partner
A customer strategist who builds business models for sustainable growth.
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Paul Lillrank
Partner, Professor Emeritus
A scientist who is still fascinated by sparking new ideas.
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Lauri Mähönen
Partner, Data and Analytics
A front-line builder of growth models who turns data into precisely targeted action.
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From product-centric to relationship-led
In mature markets, products start to look alike and competition shifts to price. We help build the business around the customer relationship.
Production-led
Everything else is in order, but good customers are in short supply.
Customer-led
The customer is always right. Nothing ever seems to be enough.
The new model
Relationship-led
The customer says wow and the company says it paid off.
Seeing what lies ahead, and believing in it, has grown stronger, so that management sets out boldly to put things such as responsibility into practice.
Asiakasta vastaan
N4C’s podcast on customer relationships and sustainable growth. In Finnish.
Podcast
Coming soon
In Asiakasta vastaan, Olli-Pekka Pohjanmäki, Paul Lillrank and Lauri Mähönen talk with each other and with their guests.
The podcast is coming soon. Episodes will be published on YouTube and Spotify, in Finnish.
Writing
Services
We grow the value of your customer base: less churn, better profitability. The work continues until the new way of working is in use and the benefit has been calculated.
We assess the current state
What your customer relationships generate, what churn costs in euros and where effort really goes.
We build new practices
From customer strategy and segmentation to loyalty and the steering of customer work.
We support the change
The new model into everyday work, with its impact calculated in euros.
Our clients
Our typical client is a mid-sized or large company in a competitive market, with a broad customer base and ongoing customer relationships.
We are often asked to join when
- customer churn is a concern for management
- growth has outpaced the old structures
- the company is bringing new services to market or entering new markets
- the company’s strategic direction needs a review
- customer relationship know-how is felt to be insufficient
- a private equity investor has become the owner
- the CEO has changed
- the industry is growing but the company is not
We usually work with the CEO, the board and business leadership.
Our motto
Bringing value into customer relationships is a process that lives on ways of thinking, acting and relating.
Our story
Contact
There is no contact form. Write or call the person you want to talk to.